We all know the general benefits of having an actively maintained corporate blog … you’ve got dedicated readership; you enhance the company’s thought leadership; reinforce the company’s position as an expert in its space; it helps with search engine rankings; etc. But did you know that there are a number of additional benefits of using, specifically, WordPress for your corporate blog? All for FREE?
WordPress is very search-engine friendly for a long list of reasons – here are just a few:
- WordPress does a fantastic job of automatically linking to new articles. If you add accurate, descriptive links throughout your blog, it’s easy for Google to follow the links and index the content.
- WordPress notifies search engines directly when new articles are added using a system called Ping-O-Matic. There’s no guarantee, but we’ve seen Google add a blog article to their index within minutes of it being posted because of the fabulous Ping-O-Matic.
- Listing all the minor technical ways in which WordPress outputs search-engine friendly HTML would take a long time, but the creators of WordPress are big believers in “semantic” code. This basically means code that not only contains the content, but organizes the content in “meaningful” ways. Bam.
Do you use WordPress?