Positioning

If your brand exists in your customers' and non-customers' minds, it occupies a place. This place is your position. No position, no brand.

Positioning is a challenge for most companies because they aren't willing to give anything up. We're more objective. We can see who you have the opportunity to be and what place you can occupy. We're really good at positioning. We helped a publisher create a position that increased advertising sales from a typical 6-8% per annum to a 36% increase in a single year. We made an obscure high-tech company so well-known in their market, their powerful brand was cited as a key reason for their acquisition by a huge chipmaker. You might say we're the Kama Sutra of brand development companies. Positioning, after all, is everything.