How many times a week do you see an ad that you think is clever but a moment later can't remember which company it promoted? People usually laugh when that happens and say, "Must have been a bad ad" which may not be true since advertising needs repetition to be effective. But nonetheless, it does underline the fact that creative is only great if it supports your brand, reinforces your position and spurs the audience to take the action or make the judgement that you've identified in your objectives. That's the gospel here at Strategies and our art directors and copywriters live by it. But you'll still get your sox knocked off by their razzle-dazzle.

These creatives come from every kind of consumer and fine art background, but gravitated to business-to-business marketing because they respect its intelligence and challenge. Look for their deft, imaginative and well-positioned touch in:

• Print advertising
  
  
• Web content development
  
  
• Collateral
  
  
• Direct marketing
  
  
• Trade show and event graphics
  
  
• Sales support tools

They've made wastewater management exciting, black boxes irresistible and certification services tangible. Imagine what they can do for your product or service.