Positioning. A lost art today. Everybody's trying to outdo their competitors' campaigns and forgetting that every message sent out to the world should clearly answer fundamental questions like, "How are we different than every other company that does what we do?" and more importantly, "What tangible benefits will you realize if you bring your business to us?" A brand doesn't exist without a position. Effectively communicating this message to potential customers grows your business. At Strategies, it's not just a good idea, it's the law.