Once upon a time many years ago, Tara Stoutenborough and Linda White met as directors in a traditional advertising and PR agency — big creative, big art department, and big contract. While Tara and Linda worked to make that agency one of the most successful in Southern California, they saw the world of marketing changing. A dynamite ad was no longer the best way to solve every marketing communications problem. Clients wanted to keep some services in-house, and even in those days before social media, Tara and Linda realized that the day was coming when content would be king.
That’s when they founded Strategies, a highly flexible communications and branding company focused, as its name implies, on uncovering and solving the client’s communications problem, not providing a pre-packaged solution. Deeply experienced and marketing-minded, Strategies staff constantly steps outside the boxes called PR, social media, direct communications, inbound marketing,, and more to blur the lines and create new approaches. And Strategies bills by project, short program or, with media relations, an established monthly fee — whatever best fits your needs.
To the extent that any company is business-to-business anymore, Strategies specializes in B2B technology, industrial, and healthcare markets. The agency is maintained as a boutique, serving a handful of valued clients so that every client receives senior attention and day-to-day direction. Strategies client base ranges from start-ups, to regional leaders, to divisions of the Fortune 500. Few projects are too small or too big. Strategies is truly an extension of the marketing department of a few — dare we say lucky? — clients.