The vast technology market embraces IoT, cloud computing, mobile computing, AI, cybersecurity, software, hardware, networking, and more. At various times, Strategies has promoted all of them. From the earliest floppy disk drive manufacturer to the latest software platform, Strategies experts have put small companies on the map and significantly increased the mental real estate of the large ones. We’ve never met a multi-core processor or emerging market we didn’t love.
Strategies has extensive experience in the medical healthcare communications marketplace, regularly reaching physicians and surgeons of many specialties among other healthcare professionals. We understand and thrive on the time demands, regulatory and legal constraints, professional expectations, and unique language of this demanding market segment.
What sets our industrial market practice apart from our high-tech specialty are the demands and expectations of the audience. While we might be talking about software and instrumentation to chemical manufacturers as much as to enterprise CIOs, the language, training, environment and attitude are worlds apart. And we understand both worlds. It’s not every agency that can get excited about the newest innovations in wastewater management or temperature control in processing plants, but if that’s your story, you’ve come to the right place.
While Strategies is founded in strong business-to-business marketing principles, our digital marketing and social media experience has certainly blurred the lines between B2B and B2C communication for our clients. Social media strategy and engagement-driven content development are an integral part of our client initiatives. Strategies regularly talks to television, radio and consumer media, and consults on all tactics used in the ever-changing world of technology.